GameStop | 1.5M views across platforms
Buck the Bunny Returns (ad campaign)
Lead Editor
I worked closely with Joe Fonicello & Torin Herndon to edit this short promotional video following their direction, to announce the return of GameStop's mascot Buck the Bunny.
Results
This promotional video generated a significant amount of hype around the return of Buck the Bunny, with the video gaining over 1M views on X within the first week.